perfect | why perfection doesn't mean better

A deep dive on societies current obsession with using technology to bleach out our humanity

perfect

verb

• make (something) completely free from faults or defects; make as good as possible.

As I’m not a paying subscriber to YouTube, I get adverts when I use their video streaming service. I’d rather I didn’t get the aggressive interruptions from adverts but without them the following shot wouldn’t exist. 

I was on a YouTube binge of RobWords videos (he will likely feature in an upcoming shot) and the same Google Pixel advert kept showing. It was a promotion of their new ‘Best Take’ feature. I’m now going to attempt to succinctly explain the feature in words, whilst hoping it’s redundant because you just watched the very expensive advert instead.